one cake. one kind of luv.

Be.luv is built on one obsession: the perfect chocolate cake. A soft, fluffy crumb, glossy caramel-chocolate icing, sweet (but not too sweet), and impossible to forget.

We keep it simple: one flavor, three sizes, zero fuss. Because some things don’t need reinventing — they just need to be done really, really well.

Be.luv is made for every moment: summer Fridays, winter nights, birthdays, picnics, or just because. No frills. No drama.

Just joy, delivered in <6.

a note from Betina

Be.luv started with one cake and a lot of why-not-have-cake moments with friends. Somewhere between late nights, birthdays, and beach days, it became the cake everyone asked for.

So I kept it simple, happy, and a little cheeky: one chocolate cake, three sizes, zero fuss. No rules. No drama. Just joy — delivered in under 6.

our values

Simplicity → One flavor. Three sizes. Zero fuss. 

Joy → Everyday moments matter as much as big ones. 

Speed → Delivered in <6 hours across NYC.